EXEMPT YOUR AFFLUENT CLIENTS FROM THE LAW OF LARGE NUMBERS.

In the classic life insurance paradigm, your special-risk clients were typecast by standard actuarial tables even when their sophisticated clinical care should have favorably differentiated them from the norm. Now you can break free of that model, facilitated by a game-changing strategy called Risk Differentiation UnderwritingTM (RDU).

We work directly with you, your client and your client’s physicians to separate their individual risk from an otherwise statistical/actuarial group. This strategy allows you to achieve favorable life insurance coverage levels and premiums that others simply cannot. In the process, you distinguish yourself as a provider of intensely personal service that can enhance long-term client relationships.

WHY RDU WORKS

 

RDU REDUCES PREMIUMS BY 34% ON AVERAGE.

EVEN YOUR MOST DISCERNING CLIENTS WILL BE IMPRESSED WITH THE RESULTS.

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IT’S A POWERFUL MOMENT WHEN YOU CAN SAY TO YOUR CLIENT, “YOU ARE NOT A STATISTIC.”

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Rather than risk underwriting disappointment, reach out to our RDU experts at the beginning of your dialogue. We proactively consult with your client and their corps of physicians to assess the medical history and understand the client’s unique circumstances.

craft-a-caseWe prompt your client’s medical team to participate actively as patient advocates during the underwriting process. This allows our experts construct a detail-rich profile that captures the unique clinical merits of the case, allowing Home Office Underwriters and Medical Directors to fully differentiate the individual risk.

leverageBSMG will not “shop” your client’s case around the industry. With more than 25 years of experience in Risk Differentiation Underwriting, we know how each carrier assesses specific impairments and where we can negotiate the most favorable premium while reducing time-to-approval.

doing-good-thingsYou can trust our professionals to listen, research and engage on multiple levels with your clients and their physicians. As we gain the confidence of your clients, we are also proud to enhance their trust and respect for you.

THE RDU DIFFERENCE

The primary goal of Risk Differentiation Underwriting is to “always do the good and right thing” and to recognize that “the client always comes first.” Advisors bring our team of experts to the table to talk with their clients about the most personal and intimate details of their lives —their health and their mortality. We do not accept what is immediately apparent as final—rather, we dig deeper and go beyond the APS—for you and your client.

“IT SOUNDED TOO GOOD TO WORK. BUT IT REALLY DID”

“All brokers say they know how to get the difficult cases underwritten, but all
too often that just isn’t true. Not BSMG. They have a very specific and thorough
methodology and a set of tools that let us hit serious home runs on
hard-to-place cases. My clients are ecstatic about the results.”

“BSMG closes the gulf between clinical and actuarial medicine to get excellent underwriting on the most difficult cases. Nothing is more satisfying than when a client says, ‘I can’t believe that everyone told me I was uninsurable, but you got me insurance at standard rates.'”

“We needed life insurance to complete our estate plan but I never expected to buy any at a reasonable price, given my parents’ health history. My dad has a heart condition and my mother has a history of skin cancer. The previous result was high ratings and high premiums. Tim and his team at BSMG worked relentlessly on the case, interviewing my parents and their doctors. In the end, we were able to buy as much insurance as we wanted from (5) different carriers at Standard pricing on both my parents! An amazing result. We couldn’t be more satisfied with the outcome.”

 
 

HOW WE DETERMINE IF RDU IS APPROPRIATE FOR YOUR CLIENT.

At the earliest point, we triage and analyze the unique characteristics of your client’s medical history to determine if the case can benefit.

We explain the gaps between insurance medicine and clinical medicine with all stakeholders to achieve client buy-in and gain access to the extensive information this strategy requires.

Up front, we discuss what premium costs will be acceptable to the client and advisor. The minimum annual premium to initiate RDU is typically $25,000.

We will explain the sequence of events so the client understands how they can favorably impact the underwriting result and the eventual premium.

QUICK LINKS

BSMG Authorization