American General Announces New Branding

AIG shared their exciting new branding strategy, which will unify their presence in the marketplace, streamline access to their websites and improve uniformity in the systems used by advisors/agents, resulting in better service to you and your clients.


Beginning at the end of March you will begin to see changes to their brand reflected in sales materials, communications and digital properties that are currently marketed under their legacy brands (see below.)  This is a branding change only and there is no change to the insurance companies that issue their products.


As part of this initiative, the following company brands will be transitioning to the AIG brand:


  • American General Life Companies (life insurance, index annuities, and immediate & deferred income annuities)
  • SunAmerica (variable annuities)
  • Western National (fixed and index annuities)


Read more details here.