BSMG Adds Genworth Financial to Lineup of Leading Carriers on Vive

PROVIDENCE, R.I., December 30, 2013–Brokers’ Service Marketing Group (BSMG), a nationally recognized insurance brokerage firm, announced today the addition of Genworth Colony Term products on Vive, BSMG’s online life insurance platform.


As a leading provider of affordable term life insurance, Genworth Financial is a natural addition to the Vive platform. Financial Advisors and Insurance Professionals will now have access to Genworth products through Vive and be able to quote and compare Colony Term alongside eight other leading carriers, including American General, Legal & General, ING, Protective Life, Principal, Prudential, SBLI, and Transamerica.


The availability of Genworth is the result of a new integration between Vive and Life Quick Request (LQR), Genworth’s online paperless application process, which ensures a seamless experience for Vive users.


“We are thrilled to have Genworth as a carrier option on our Vive system,” commented Andrew Hamill, Executive Vice President, BSMG. “They are a well-known, leading term insurance carrier and it makes perfect sense to include them on the platform. Our carrier lineup is now even stronger and more attractive to those who already rely on us for faster, easier term life insurance sales.”


“The Vive system provides a multi-carrier solution to producers and consumers giving them a choice of product within a simple, user-friendly and efficient platform,” commented Anthony Vossenberg, SVP, Distribution, Genworth. “Genworth is pleased to have our highly competitive products on the Vive system and to be a solution for individuals and families looking to meet their protection needs.”



About Brokers’ Service Marketing Group:


Founded in 1972, Brokers’ Service Marketing Group is a nationally recognized insurance brokerage firm with offices in Providence, Rhode Island and Wellesley, Massachusetts.  BSMG provides robust solutions for the sale, support and processing of life insurance, annuities and long term care insurance to financial service individuals and financial institutions. As a trusted resource and partner to thousands of financial advisors, as well as many banks, broker dealers and producer groups, BSMG assists its clients with a broad array of products and services from the nation’s leading carriers. For more information, visit


About Genworth Financial:


Genworth Financial, Inc. (NYSE: GNW) is a leading Fortune 500 insurance holding company dedicated to helping people secure their financial lives, families and futures.  Genworth has leadership positions in offerings that assist consumers in protecting themselves, investing for the future and planning for retirement — including life insurance, long term care insurance, financial protection coverages, and independent advisor-based wealth management — and mortgage insurance that helps consumers achieve home ownership while assisting lenders in managing their risk and capital.


Genworth has approximately 6,500 employees and operates through three divisions: Insurance and Wealth Management, which includes U.S. Life Insurance, Wealth Management and International Protection segments; Global Mortgage Insurance, which includes U.S. and International Mortgage Insurance segments; and the Corporate and Runoff division. Its products and services are offered through financial intermediaries, advisors, independent distributors and sales specialists. Genworth Financial, Inc., which traces its roots back to 1871, became a public company in 2004 and is headquartered in Richmond, Virginia. For more information, visit From time to time, Genworth Financial, Inc. releases important information via postings on its corporate website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the “Investors” section of


The name Colony used with life insurance products is a Genworth service mark.