One of the world’s largest financial institutions joins the industry’s most efficient application platform

Providence, RI – tioTERM – the industry’s leading online term life insurance platform, announced today that life insurance giant Prudential, has joined their selective roster of top-tier insurance carriers. Prudential’s affordable term portfolio will now be available for fast quoting and application-processing by insurance producers and financial advisors across the country, through tioTERM’s cutting-edge online platform.


Prudential is a well-known and well-respected brand, with an “A+, Superior” rating from A.M. Best, —symbolizing strength, stability, expertise and innovation.  As an organization, they are committed to helping their customers achieve financial prosperity and peace of mind, which makes the tioTERM partnership a great fit.


“For Prudential Select Brokerage, tioTERM offers a critical platform—not just for today but to support ongoing sales growth of life insurance across all channels, and particularly Financial Institutions,” said Chuck Anderson, Senior Vice President, Prudential Select Brokerage. “Our mission is clear—automate and simplify the process of submitting life insurance applications. It’s a critical mission for many reasons. We need to help those that are serving clients with life insurance needs by making sure they can electronically submit applications. Efficiency and quality are both essential elements of the process and we think tioTERM accomplishes both.”


When looking to add new carriers, tioTERM chooses only companies that will provide value to their customers and their clients. “Customer focus, innovation, and expertise are what we look for in a carrier to represent our system, and Prudential portrays all of these, and does so exceptionally well” says Andrew Hamill, SVP, tioTERM. “We don’t just choose any carrier to add to the system, we want only the best fit products for our customers and their clients”.


tioTERM, developed by Brokers’ Service Marketing Group (BSMG), a leading provider of life insurance, annuities, and long term care insurance, is a breakthrough productivity tool for insurance producers and financial advisors who work independently or within larger organizations such as broker groups or banks. Unlike other systems, tioTERM was created by Insurance Professionals, not just “tech-guys”, which creates a marriage of exceptional customer service and industry expertise with advanced technology. BSMG—utilizing their 40-year industry track-record—successfully ensures that the platform addresses the real needs of its users and their clients, affordably.


tioTERM constantly helps its customers to grow their business by dramatically reducing the time and effort of processing a term life application. Sophisticated e-signature and underwriting-evaluator technologies have made tioTERM the only true paperless, multi-carrier, web-based system of its kind.


Prudential also serves as a carrier for the full services of tioTERM’s parent company BSMG.

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About Prudential
Prudential Financial, Inc, a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential is one of the largest life insurance companies in the U.S, focused on helping individual and institutional customers grow and protect their wealth. Prudential and its affiliates manage more than $3.6 trillion of gross life insurance in force worldwide, with a total of more than $943 billion in assets under management.


About tioTERM and BSMG
tioTERM is a division of Brokers’ Service Marketing Group, a leading brokerage general agency with a 40-year history. BSMG is headquartered in Providence, RI with offices in Virginia, Massachusetts, Connecticut and South Carolina. To learn more about tioTERM, visit: or call 1-888-456-3223.